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Fractional Delivery & Digital Leadership

Senior leadership for complex digital delivery, without the full-time hire

"When digital gets complex, I bring clarity and structure."

I lead digital programmes for established businesses going digital without an internal tech team, and I bring delivery structure to scaling tech and AI teams that already have one. Same senior, hands-on leadership, on the days you need it, shaped to where you are.

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Camille Wilhelm McFarlane leading digital delivery work

Trusted by teams at

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Engagements delivered in-house and through agency teams.

The challenges

When teams usually call me

Whether you are a business with a big digital project and no tech team, or a team whose delivery has outgrown its systems, the symptoms tend to look familiar.

01

Stalling velocity

Delivery keeps slowing as the team grows and complexity rises.

02

Slipping roadmaps

Deadlines slip every quarter, and nobody can quite say why.

03

Outcome friction

Everyone is busy, yet the business results do not move.

04

Priority overload

Priorities change faster than work gets finished, and effort gets wasted.

05

Fragile scale

Leadership wants to accelerate, but the delivery foundation feels too shaky to push on.

Choose your path

Where are you starting from?

Pick the one that sounds like you, and head straight to the relevant offer.

For businesses going digital

Lead your digital programme with someone who has done it before

For established organisations in care, hospitality, retail and professional services with a real digital agenda: a website rebuild, new systems, a marketing and digital function to stand up, but no internal tech leadership. I own the programme end to end.

Service

Fractional Digital Leadership

Be the senior digital leader your business needs, part time.

Ongoing, 1 to 3 days a week

Best for

Established businesses going digital without an in-house tech team.

What you get

  • Clear digital roadmap aligned to business goals
  • Agency and vendor selection and management
  • Website, systems and marketing modernisation delivered
  • Board-level reporting in plain, non-technical language

The outcome

What you gain

Operational clarity that lets teams scale delivery without losing momentum.

01

Predictable delivery

You stop finding out about problems in the weekly update. Work moves forward with clear ownership, realistic timelines, and enough visibility that leadership can trust the plan without having to chase it.

02

Stronger team coordination

Product, design and engineering stop working in parallel and start working together. Handovers get cleaner, priorities get clearer, and the friction that was quietly eating into your delivery capacity starts to fade.

03

Leadership focus on growth

You stop being pulled back into day-to-day delivery decisions and get the headspace to focus on where the business is actually going. The team runs. You lead.

Technology & insight

AI-enabled delivery intelligence

AI helps reveal patterns across backlogs, workflows and team communication that delivery leaders often spot too late, including recurring blockers, estimation drift and hidden coordination friction. I use it because it genuinely helps me catch risks before they become your problem.

Camille Wilhelm McFarlane portrait
Based in the UK, working across EuropeEnglish & FrenchProfessionally insured: PI, cyber & data protection

About

Camille, fractional delivery and digital leadership

I help organisations get digital done, whether that means leading a transformation for a business without an internal tech team, or bringing delivery structure to a scaling tech team that already has one. I have spent the last 8 years leading digital delivery across agencies, international organisations and high-growth teams.

Why teams choose me

I have led delivery from the inside. I have managed delivery directly inside digital, AI and tech teams as they scaled. I know what breaks first because I have been in the room when it happened.

Practical structure, built around your reality. I do not arrive with a framework to install or a certification to justify. I look at how your team actually works, find where delivery is losing momentum, and build something that fits.

Built for the growth gap. That moment when informal ways of working stop being enough. Too big to coordinate by instinct, too small for a full ops function. That is where I operate.

The right structure, with less weight. The goal is never more meetings or more documentation. It is enough clarity that teams can decide and move work forward without constant escalation.

AI where it earns its place. I use AI to surface delivery signals earlier, so risks get caught before they compound.

TESTIMONIALS

What clients say

"Camille was an outstanding Delivery Lead on the Recce app. She brought clarity, structure, and calm leadership to a fast-moving project and kept communication flowing across stakeholders."

Jim Irving, CEORecce

"Camille is an extremely diligent and effective delivery lead, she is a sharp thinker with a very quick mind. Camille is not only a dedicated and reliable PM but also an inspiring and motivating person to be around, which allows her to drive teams to deliver successful digital projects. I look forward to working together again one day!"

Pia Redway, Associate Marketing Director, International Commercial StrategyVertex Pharmaceuticals Inc

"Camille is a very pleasant person to work with. She is very positive, dynamic and also really professional. She makes her best to understand client's needs and priorities. She has very good communication skills and knows well how to advise a brand in the way to deliver results in term of digital communication. This is a real pleasure to have Camille as interlocutor and partner."

Estelle D'Hubert, International PR Director289 Consulting
FREE RESOURCE

Download the free Delivery Diagnostic

A focused guide to understanding your delivery health. Learn how to spot hidden friction signals before they break your roadmap.

The Delivery Diagnostic

FAQ

Common questions

When is the right time to bring in delivery leadership support?+

Usually when delivery has started slipping faster than you can fix it from inside the team, or when a digital programme is too big to run off the side of someone's desk.

What types of teams do you typically work with?+

Two kinds: established businesses going digital without an internal tech team, and scaling product, engineering and AI teams that need delivery structure.

What does a typical engagement look like?+

It starts with a look at how work actually moves through your organisation. From there we agree the highest-leverage changes and I work alongside your team to put them in place.

Do you work with distributed or international teams?+

Yes. I work across Europe and am comfortable leading distributed teams and managing agencies and vendors remotely. English and French.

Discuss your delivery challenges

Let us explore how your team could scale delivery, and whether I can help bring structure to your growth.

Book directly in the calendar and share context during scheduling.